Composed of Justin Tyson, Nozomi Yamaguchi, David Ginyard, M. Jelani Brooks, Patriq Moody, Billy Buss, and Victor Gould, the members of Product share a high pedigree of education after meeting in the prestigious Berklee College of Music. Finding a common interest in R&B, hip-hop, jazz, funk and rock, the group came together in a effort to fully represent this new breed of hybrid musicians.

Photograph Courtesy of The Breeding Ground NYC

As they find their footing in the scene, we are excited to present their first single, aptly entitled “Highbreed Music” (homage to HighBreedMusic LLC).

The tune is an engagingly groove driven exploit into the jazz roots these musicians share. Tyson, Gineyard, Gould, and Yamaguchi expertly hold down the rhythmic end of things with Tyson producing some gasp-worthy drum fills (~6:00 mark). Moody, Brooks, and Buss are satisfyingly tight and melodically driven. As a whole the group definitely presents something worthy of your attention.You can check out some footage from the studio to get a taste of the process in addition to some interviews with the band:

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Product is playing the Shapeshifter Lab August 3rd, more info here.

All audio and visual media was recorded at The Breeding Ground NYC

Words by Eric Sandler


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